Brand & Corporate Services
For coherent brand communication
The services are structured as a coherent framework that brings together different areas of brand and communication work. Each part of the framework covers distinct responsibilities, while remaining closely connected to the overall system.
Depending on the context and needs of the organisation, projects can start at different points within this framework. The individual components are designed to work independently where needed, while maintaining consistency across brand, communication and execution.
STRATEGY & POSITIONING
Strategy and positioning form the foundation of all brand and communication decisions. This part of the framework focuses on clarifying what a brand stands for, who it addresses and how it is positioned within its market and organisational context.
The goal is to establish a clear strategic basis that guides communication, design and digital execution consistently over time.
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Situational and organisational analysis
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Brand positioning and differentiation
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Target groups and stakeholder perspectives
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Brand identity and strategic narrative
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Strategic foundations for communication and digital presence
DIGITAL TOUCHPOINTS
Digital touchpoints translate brand strategy into functional, coherent digital presence. This framework focuses on how brands appear, operate and connect across digital platforms, ensuring clarity, consistency and usability at every point of contact.
The focus lies on building structured digital systems rather than isolated measures. Websites, platforms and channels are designed as interconnected touchpoints that support long-term brand communication and growth.
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Website concept, structure and development
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Information architecture and user experience
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Digital brand presence and platform setup
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SEO as a structural and strategic foundation
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Social media as digital touchpoints and systems
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E-mail marketing structures and automation logic
CONTENT & COMMUNICATION
Content and communication shape how brands are perceived and recognised over time. This framework focuses on delivering clear messages and a consistent brand presence through both editorial and visual content across channels.
Content is developed as part of an overall communication system, ensuring alignment between strategy, tone of voice and visual expression.
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Content strategy and editorial planning
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Brand messaging and tone of voice
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Editorial content development (text-based formats)
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Visual content development (image, video and graphic formats)
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Social media communication and channel-specific content
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Campaign and communication concepts
ENABLEMENT & IMPLEMENTATION
Implementation and enablement ensure that strategies, systems and communication concepts can be applied in practice. This part of the framework focuses on structured onboarding and the transfer of knowledge, enabling teams to work confidently with new tools, systems and communication guidelines.
The aim is to establish processes and capabilities that allow organisations to continue independently after implementation.
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Implementation of strategies and communication systems
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Structured onboarding and team training
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Introduction and explanation of tools, workflows and guidelines
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Knowledge transfer and internal capability building
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Establishing structures for independent continuation
